Welcome to The Foundery!

Meet BIPOC founders transforming the beauty, wellness, and lifestyle landscape.

The Foundery shines a light on visionary entrepreneurs of color who are shaping the future of these industries. We delve into their stories, celebrating their innovations, cultural influences, and entrepreneurial journeys.

Here's why The Foundery matters:

  • Amplifying diverse voices: We believe in highlighting the untapped potential and rich cultural perspectives often overlooked in mainstream narratives.

  • Product Discovery: Discover the innovative products being created by these founders including ranges for POC skincare and haircare.

  • Empowering future founders: By showcasing successful journeys, we aim to inspire and equip aspiring entrepreneurs of color to pursue their dreams.

  • Championing inclusivity: We advocate for a beauty and wellness space that reflects the vibrant diversity of the world we live in.

Africa

Lifestyle
Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet
Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet

Skin deep, gut deep.

Zuriel Nena on creating her own sound and skincare brand
Zuriel Nena on creating her own sound and skincare brand

Talking about her debut album and her plant-based skincare brand Mayañga.

Akosua Acheaw from AfriBeauty is changing the A-beauty game
Akosua Acheaw from AfriBeauty is changing the A-beauty game

A must-read for every beauty insider.

India & South Asia

Lifestyle
Unveiling Aminu: Clean Skincare With Nutrients and Efficacy
Unveiling Aminu: Clean Skincare With Nutrients and Efficacy
Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin
Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin

The sister duo innovating the sunscreen category.

Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success 
Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success 

Revolutionising the rules of organic skincare.

A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam
A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam

Get set, ready, bride.

The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty
The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty

On her skincare-makeup hybrid approach.

US & North America

Lifestyle
Deep Patel on Growing Blu Atlas & Men's Skincare Success
Deep Patel on Growing Blu Atlas & Men's Skincare Success

The serial entrepreneur’s top Blu Atlas picks.

Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements
Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements

Game-changing vitamins for women of colour.

Ebony Karim of the Beauty Genie is curating black haircare vending machines
Ebony Karim of the Beauty Genie is curating black haircare vending machines

The Beauty Genie is gearing up for a big launch.

Europe

Expert-backed content spotlighting POC dermatologists

Lifestyle
Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare
Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare

Cocoon yourself.

Ahana Banerjee of the Clear App on the importance of tracking your skincare
Ahana Banerjee of the Clear App on the importance of tracking your skincare

The social skincare app that is changing the way you review skincare.

Roger Dupé founded Melyon for darker skin tones
Roger Dupé founded Melyon for darker skin tones

Meet one of Sweden’s most successful models.

Rahel Tesfai founder of Frohub is transforming the way black women go to the hair salon
Rahel Tesfai founder of Frohub is transforming the way black women go to the hair salon

Maximum efficiency, minimum fuss over here.

Winnie Awa is the Carra founder sorting all your textured hair needs on one platform
Winnie Awa is the Carra founder sorting all your textured hair needs on one platform

It can be hard to find the perfect routine and products for your texture.

Latest in The Foundery

Lifestyle
Unveiling Aminu: Clean Skincare With Nutrients and Efficacy
Unveiling Aminu: Clean Skincare With Nutrients and Efficacy
Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin
Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin

The sister duo innovating the sunscreen category.

Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success 
Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success 

Revolutionising the rules of organic skincare.

Unveiling the Power of Ghanaian Nature with Tutuwa and Akyaa of Nokware Skincare
Unveiling the Power of Ghanaian Nature with Tutuwa and Akyaa of Nokware Skincare

The two power cousins sit down for their first interview.

A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam
A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam

Get set, ready, bride.

Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare
Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare

Cocoon yourself.

The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty
The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty

On her skincare-makeup hybrid approach.

Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet
Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet

Skin deep, gut deep.

Deep Patel on Growing Blu Atlas & Men's Skincare Success
Deep Patel on Growing Blu Atlas & Men's Skincare Success

The serial entrepreneur’s top Blu Atlas picks.

Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements
Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements

Game-changing vitamins for women of colour.

Ahana Banerjee of the Clear App on the importance of tracking your skincare
Ahana Banerjee of the Clear App on the importance of tracking your skincare

The social skincare app that is changing the way you review skincare.

Ebony Karim of the Beauty Genie is curating black haircare vending machines
Ebony Karim of the Beauty Genie is curating black haircare vending machines

The Beauty Genie is gearing up for a big launch.

Akosua Acheaw from AfriBeauty is changing the A-beauty game
Akosua Acheaw from AfriBeauty is changing the A-beauty game

A must-read for every beauty insider.

Robin Gupta is focused on functionality with Conscious Chemist
Robin Gupta is focused on functionality with Conscious Chemist

He’s building a gender neutral beauty brand in India.

Sandra Velasquez of Nopalera is making Latina aspirational and we’re totally here for it
Sandra Velasquez of Nopalera is making Latina aspirational and we’re totally here for it

Nopalera elevates and celebrates Latin culture.

Sunayana Walia founded Raw Beauty to keep skincare simple
Sunayana Walia founded Raw Beauty to keep skincare simple

60% of the ingredients used by this plant-based Indian beauty brand are sourced directly from farmers and NGOs in India.

Roger Dupé founded Melyon for darker skin tones
Roger Dupé founded Melyon for darker skin tones

Meet one of Sweden’s most successful models.

Rahel Tesfai founder of Frohub is transforming the way black women go to the hair salon
Rahel Tesfai founder of Frohub is transforming the way black women go to the hair salon

Maximum efficiency, minimum fuss over here.

Winnie Awa is the Carra founder sorting all your textured hair needs on one platform
Winnie Awa is the Carra founder sorting all your textured hair needs on one platform

It can be hard to find the perfect routine and products for your texture.

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